Why MBA Sustainability
Want to know more?
Perceptions, Myths & Facts
Corporate attitudes toward sustainability continue to evolve.
Some companies are only now addressing remedial triple bottom line activity: modest efforts toward environmental compliance and remediation, employee volunteerism, and corporate philanthropy.
More progressive corporations embrace integrated sustainability broadly as a motivating force for change, and reorganize everything they do around sustainable practice.
SUSTAINABILITY: Then vs. Now
Then:
- Old-school Sustainability
- Recycle
- Good for Brand
- Let's Not Tell the Customer
- Ignore natural cycles
- People are replaceable
- Organization as machine
- CSR = enough
- Business = product or service
Now:
- Neo-Sustainability
- Life-cycle
- Good for Bottom Line
- Be First to Teach the Customer
- Mimic natural cycles
- People are capital
- Organization as brain
- CSR = a start
- Business = organized human energy, power, money
WHAT IS SUSTAINABLE?
Outdated notions of the "green corporation" are being replaced by a new model: the learning organization that rethinks products, processes and corporate culture to unleash game-changing innovation that makes better use of human and natural resources.
SNAPSHOTS OF SUSTAINABLE ENTERPRISE
Banking and Investment
In banking and investment, sustainable could mean the full integration of environmental, social and governance (ESG) factors into financial analysis and risk evaluation and mitigation.
Consumer Goods
In consumer goods, sustainable could mean going beyond eco-efficiency, to find innovative materials and strategies that ensure cradle-to-cradle product lifecycles and progress toward zero waste.
Manufacturing
In manufacturing, sustainable could mean a reframing of environmental issues, from risk and cost management concerns, to innovation and profit centers.
Caux Round Table
Caux Round Table (CRT) is an international network of business leaders, principally from Japan, Europe and the United States, who seek practical measures to improve the outcomes of globalization.
More Resources »
Highlighted Faculty
Virginia Gerde, PhD
Business Ethics, Organizational Ethics, Information Ethics
Virginia Gerde teaches and conducts research on ethics, environmental issues, corporate performance and organization theory.
IMPORTANT DATES
- Summer 2008
- Japan Study Trip
- Fall 2008
- Ready to Make a Difference?
Join a select group of MBA graduates ready to lead a sustainable future.
Learn more about applying or contact us.
